Today, Tomorrow, Recall Toyota

Toyota has the reputation of problem free manufacturer for a long time. Despite its ridiculous design and plastic obsessed interior, Toyota cars do not tend to break down very easily and they never received a serious recall from service.

However there are some facts about manufacturing and manufacturing fault. Every production has a certain percentage of production failure and this is scientifically proofed. And small failures tend to occur in every car brand. And this has positive correlation with production size; as the production increases, failures tend to increase more. Companies like Toyota, Ford, Fiat, Mercedes, VW have high potential of failures; however in order to prevent these they have various quality checks. Toyota has one of the best quality control systems in automotive industry until it failed! Now Toyota recalls more than two millions of cars because throttle pedal problem. Yes, a very basic thing is very close to destroy Toyota's reputation!

Unlike other brands, Toyota does not associate with sport, comfort or status vehicle. It is mainly associated with high quality, problem free, reasonable priced elements and when one of these elements started to erode, it tends to create a domino effect and the whole reputation collapses. If Toyota invested on status, nice design, superb handling or any other elements which can be found in European car brands, Toyota can survive with them also. But losing one of the most vital elements of automotive industry from your brand reputation is not something which can be recovered very easily.

Future of Toyota is not very brilliant after this sudden recall, I always recommended Toyota as it has very production quality despite its lack of good design and lack of character. Now, there is nothing left to promote for Toyota. It is neither fun to drive nor nice to look at it.

I have choosen Toyota Landcruise especially as a picture to show. Because, this shows how Toyota is very good at ruining a very well designed car!

Picture is from;
Toyota