H&M and Lana Del Ray, an American singer and a Swedish brand. Despite the ocean among them, H&M and Lana Del Ray came together on the new ad campaign. When I first saw the photos, I never thought that the collection was from H&M. It looks amazing, high quality and expensive. I do know that H&M is a very good fashion brand but the ad campaign shows the H&M collection way better than I expected.
By the way, I could not figure out the car in the Lana Del Ray’s H&M ad campaign. The PR team did a great job to cover up the car!